Promotional products are more than just marketing tools - they are a reflection of the identity, values and personality of a brand. As we head into a New Year, let’s explore four emerging trends for promotional products for 2025.

1. KEEP IT CONSCIOUS 

Aligning promotional products to your brand’s commitment to reducing its impact on the environment makes a powerful statement to your customers. This year, go beyond green washing and invest in products that aim to make a real difference. The Ocean Bottle range is both stylish and functional and each Ocean Bottle sale funds the collection of 11.4 kg of ocean-bound plastic - the equivalent of 1,000 plastic bottles. It's a meaningful way for brands to contribute to reducing plastic pollution and appeal to an increasingly eco-conscious consumer.

2. FUN AND ENGAGING

Interactive experiences are key in 2025. Think build-it-yourself kits, branded puzzles, and games. Engaging customers in an enjoyable way builds positive associations and creates buzz. Interactive products help brands stand out, creating a long-lasting memorable interaction. BRANDCRAFT’s selection of wooden craft models certainly fit this trend. Designed to unleash the child in any audience, you can choose from over 40 models including a fire truck, a rocket ship and even a crocodile.

3. GO HIGH TECH

In today’s tech-driven world, aligning a brand with innovation and convenience is a smart move. High-tech promotional products signal that your brand is forward-thinking and cutting-edge. The Twilight Wireless Charging Night Light combines the convenience of a fast-charging wireless charger with a touch-controlled night light. It features a sleek design and can even be branded with laser engraving for that high-end finish.

4. PRACTICAL AND USEFUL

Promotional products that are practical and suitable for everyday use offer brands maximum exposure without ever feeling out of place. The Carnaby Cotton Tote Bag is one of our best-selling products. This reusable cotton tote bag is perfect for taking your brand to the park, the supermarket, the library – the exposure is endless.

5. THINK OUTSIDE THE AI BOX

Augmented and virtual reality are huge as we come into 2025. But the thought of using AI to increase brand engagement can be daunting if you're not tech savvy and don't want to shell out the big bucks. We have found that sometimes the simplest forms of AI can be the most effective. Our new release stickers are a great way to virtually engage customers with your brand through QR Codes. You can set up a QR code for your website, a competition landing page, or even a YouTube clip showcasing your company and products. Add them to stationery notebooks, welcome kits - the options are endless. With 5 sizes and 2 finishes available there is an option for every promo.  

2025 is shaping up to be an exciting year in the promotional products industry. How do you plan to stand out from the crowd?